Go on, have a think about it.
17 years is the average amount of time someone spends on a diet, trying to lose weight.
That tells us one thing: Strict Diets Don't Work
Here’s how it goes:
You start a new plan, full of enthusiasm and excitement for the road ahead, deciding that THIS TIME, you WILL get your ideal physique.
Your diet might include cutting down on carbs, eating every 2 to 3 hours, sticking only to clean foods such as chicken breast, brown rice, oatmeal and vegetables.
Maybe you do cardio every day.
And perhaps spend virtually every single minute feeling ravenous and obsessing over foods.
You just long for cake, cookies and chips.
But you know that you have to sacrifice to win, and that fat loss diets are supposed to be hard, right?
Maybe the first few weeks of your diet go okay:
You manage to stick to things 100% and you start to see the scale nudge down, you might need to tighten your belt a notch, and you see a little fat loss.
Then … Progress comes to a shuddering stop.
You don’t know why.
Convinced you’re doing everything right, you search for the solution –
Are you eating the wrong foods?
Are you not doing enough cardio?
Are your workouts to blame?
Confused, annoyed and frantic, maybe you give in, and binge on all the tasty foods you’ve been denying yourself.
That’s it –
A single meal has just ruined weeks of hard work, and you’re back to square 1.
What if there was an easier way?
A way that didn’t involve cutting out foods you love?
A diet that allowed you some treats (perhaps even every day)?
Some way of losing fat and getting in the shape of your life, that was scientifically proven to produce OUTSTANDING RESULTS, without all the pain and suffering of diets you’ve tried in the past.
Well, actually, there is. Let me talk to you about flexible dieting …
“I MIGHT GET CALLED CRAZY FOR THIS …”
But there is such a thing as being “too strict” on your diet.
If you’re following a plan that involves –
- Banning sugar
- Cutting out carbs
- Having weekly cheat meals
- Setting alarms to ensure your meals are eaten to the minute and eating foods from a list that is only 8 items long or downing lumpy, disgusting greens smoothies that you hate
Or any other fad such as Paleo, a low-fat diet, or a meal plan straight from the pages of a bodybuilding magazine, your diet is doomed to fail.
Here’s how I know:
A study from the Appetite Journal found that people who tried to stick to diets that were too strict had higher rates of disordered eating, were miserable and depressed, and carried more body fat than those who ate a flexible diet.
“WHAT IS A FLEXIBLE DIET?”
I hear you ask.
A flexible diet involves eating foods that you love every single day, while losing body fat faster than ever before.
If this sounds like some kind of voodoo trickery, bear with me.
You want proof that this is real.
After all, eating whatever you want and getting lean and ripped certainly sounds too good to be true.
So here is just a small selection of the guys and girls I’ve worked with who’ve used a flexible diet:
How did they get these unbelievable results?
Flexible dieting is a 3-step process:
Some people say “calories don’t count.”
These people are liars.
Calories are the most important factor in losing fat, and you need to be eating the right amount for your body type, genetics and activity levels.
(Note: Counting calories doesn’t mean going super low on calories. I’ve seen many people losing weight eating close on 3,000 calories per day.)
Macronutrients are proteins, carbs and fats.
You’ve probably heard of people cutting out carbs and fats when they diet.
This is bogus.
And actually, it can make you fatter in the long-run.
With flexible dieting, you don’t need to cut any macronutrient – it’s all about figuring out what works best for you.
Once steps 1 and 2 are done, it all comes down to eating foods you love, and factoring them into your plan.
This doesn’t mean you just eat junk, but it does mean that no food is off limits.
Let’s say you did the above steps and worked out you needed 2,500 calories per day to get lean and lose stubborn fat.
2,000 of these calories could come from nutrient-dense foods like lean meats, fish, dairy products, rice, fruits and vegetables, while 500 could come from anything you like. (Even if that included ice cream and bagels.)
You would still lose fat just as fast as if you ate 2,500 of purely “clean food.”
Plus, your diet would be a lot more enjoyable and you wouldn’t need to binge.
LET ME WELCOME YOU TO THE WONDERFUL WORLD OF FLEXIBLE NUTRITION
In “The IIFYM Bible” I walk you through exactly how to calculate your calories, find your perfect macronutrient amounts and set up a diet that’s sustainable and fun.
No longer will you have to cut out all your favourite foods, avoid meals out or feel like you’re a slave to your meal plan.
In “The IIFYM Bible” you get –
- A Step-By-Step guide to setting up your calories and macros.
- The exact steps I use with my own clients to ensure life-long fat loss.
- Proven plateau-busting tips for getting through fat loss roadblocks.
- A complete de-bunking of common diet myths and fads.
- Sample meal plans.
- What to do when you finish your diet but don’t want to pile ugly fat back on.
- Help with eating out and how to drink alcohol without wrecking your progress.
Along with the low-down on reverse dieting, bulking, diet breaks, re-feeds, food prep on a budget and what to do when the stresses of dieting kick in and you just want to give up.
You’ve got everything you need to lose fat faster than ever before, in just about the most fun way possible.
Now you can have your cake and eat it … AND have abs.
" I don’t need to sell the benefits of flexible dieting to you.
The proof is all here.
You’ve seen the transformation pictures, and you’ve read the results of the study.
All I’ll say is this:
You’ve been in this position countless times before:
“Thinking” about starting a diet.
Why not think less and act more?
Your dream body really is only a click away.
Once you’ve hit that link and entered your details, the e-books will be winging their way to your inbox, and you can get started on your quest for the ultimate physique today.
Or you can leave this page, mess around with other fad diets that are doomed to fail, and come back here in 2 months’ time, more miserable and more out of shape, and make the smart decision then.
The choice is yours."